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Fashion Files: Burberry’s California Girl and Fendi Draws Inspiration From the West Coast

Kendall Jenner photographs herself for Burberry’s latest campaign as Fendi collaborates with a SoCal artist

Words by JAKE HEDDAEUS

 

Twice a month, we round up the biggest stories breaking on planet fashion, as seen through a California lens. This will include news of appointments, collaborations, store openings and how our homegrown talent is making its mark on the West Coast and beyond.

 

KENDALL JENNER wears BURBERRY Monogram print bikini, $520.

 

Kendall Jenner Looks to the Future in New Burberry Campaign
For Burberry’s TB Summer Monogram campaign, out now, the British fashion house synonymous with the trench coat cast Cali girl Kendall Jenner as a digitally rendered model to don the brand’s latest wares while sashaying around a futuristic landscape inspired by skateparks and swimming pools. “I thought a lot about that daydreaming reverie that I associate with summer, that time when you are drifting between reality and fantasy,” Burberry’s chief creative Ricardo Tisci shared in a statement. By leveraging CGI technology in an era defined by social distancing and remote collaboration, Tisci continues to modernize and elevate the time-honored brand’s relevance in an increasingly digital-first world. Jenner also posed for a series of self-portraits in a monogram-clad, long-sleeved bodysuit, which she photographed herself at home using a computer. Tisci’s second TB Monogram Collection continues to serve as an ode to the fashion house’s founder, Thomas Burberry. The interlocking initials he introduced in 2018 have become the house’s signature print, with the latest offering seeing a refresh in terms of scale and color palette. Summer-ready options include bikinis, bucket hats and lightweight blouses, rendered in eye-catching azure blue, graphite and the house shade, beige. Shop the collection online, in-store at Burberry’s Rodeo Drive location, or at luxury e-tailer Farfetch. 301 N. Rodeo Dr., Beverly Hills, 310-550-4500.

 

Looks from FENDI’s Pre-Fall 2020 collection.

 

Fendi Draws Inspiration From California 
Fendi tapped visual artist and SoCal native Joshua Vides to collaborate on a print for the Italian fashion house’s Pre-Fall 2020 collection. Available now, the graphic assortment of men’s, women’s and kidswear has a cartoonish aesthetic, referencing the pop art movement via the thick strokes of a marker. A black and white color palette is accented by sunset shades of sky blue and lavender. The range includes a double-breasted blazer and leather slingback heels for the city-dwellers and logo swimsuits and rubber slides for the beach-bound. The artist’s marker style gives form around the edges and highlights hems and seams giving a 3-D trompe l’oeil effect. In addition to ready-to-wear and shoes, the house’s iconic Peekaboo and Baguette bags got the Vides treatment, blurring the line between collectable handbags and objets d’art. Shop the collection online or at the brand’s boutiques at South Coast Plaza in Orange County and on Rodeo Drive in Beverly Hills. South Coast Plaza, 3333 Bristol St., Ste. 1631, Costa Mesa, 714-751-1111. 201 N. Rodeo Dr., Beverly Hills, 310-623-3420.

 

#FerragamoVirtualStore by SALVATORE FERRAGAMO.

 

Salvatore Ferragamo Goes Virtual With #FerragamoVirtualStore
With the recently launched Augmented Store 360 by Salvatore Ferragamo, you can visit the brand’s home city from the comfort of your couch. The innovative and interactive online experience powered by virtual reality technology means you can experience the “Sustainable Thinking” exhibit at Florence’s Museo Salvatore Ferragamo before touring the recently renovated women’s and men’s boutique on Via Condotti in Rome. Users are able to seamlessly move from room to room and interact with products and art as they experience a bit of Italian style and culture from their smartphone, computer or other augmented reality device.

 

CREATE & CULTIVATE The Jaclyn bag, $140.

 

Create & Cultivate Opens Contactless Pop-Up at Platform in Culver City
Over the years, Platform has proven to be a premier outdoor shopping and dining destination in L.A. Home to brands Aesop, Reformation and Freda Salvador as well as cult favorite Roberta’s pizza, it’s become known for its innovative approach to experiential retail and as a supporter of up-and-coming brands. So it makes sense that its next initiative comes courtesy of Create & Cultivate, a feminist digital media platform and event series that recently ventured into selling its own line of vegan leather accessories. A new contactless store — open from July 15 through the end of August — will be pandemic-friendly and allow customers to window-shop the brand’s array of colorful laptop cases, bangle wrist wallets and belt bags without stepping foot inside a physical store. In addition to its own wares, the Create & Cultivate shop will feature curated products, such as nontoxic bath and body products and surf-inspired swimwear, all made by Women Of Color-owned small businesses. Launched in partnership with Postmates, the store will give customers the option of placing an order for curbside pick-up at Platform or local delivery straight to their doorstep. Platform, 8840 Washington Blvd., Culver City.

 

Eyewear styles by JACQUES MARIE MAGE.

 

Jacques Marie Mage Debuts Limited-Edition, Native American-Inspired Collection
The latest collection of sunglasses by Jacques Marie Mage, called Last Frontier, features three sleek, limited-edition shapes made with sturdy components and embellishments usually seen on Native American jewelry. For inspiration, the L.A.-based designer, whose frames are handmade in Japan, looked to the rugged natural landscapes and the artisanal traditions of the American Southwest. The frames’ hinges feature a sterling silver and bronze arrow-shaped design with finely etched details, a reference to the geometric patterns of traditional Chimayo textiles. On the arms, a sterling silver thunderbird is accented with turquoise while the scratch-resistant, mineral glass lenses improve clarity, color and protection. The brand will donate $80 from each online sale of Last Frontier sunglasses to COVID-19 relief funds providing resources directly to Native Americans who are living on reservations. The collection is now available for preorder online.

 

The brand-new STUDIO C pop-up at THE WELL SUMMERLAND stocks items by unique California brands and designers. Photo by Studio Arna.

 

Studio C Sets Up Shop in Santa Barbara 
Curated by our editors, C Magazine opened its very own summer pop-up, Studio C at The Well Summerland, at the beginning of July. The boutique’s concept is a first for California, bringing together the most talented artisans and forward-thinking brands plying their trades on The Golden State’s shores. Having scoured the state from top to bottom, our editors have stocked Studio C with fashion from Rodarte, Greg Lauren, Heidi Merrick and Nick Fouquet, beauty by Vintner’s Daughter and Retrouvé, fragrances by Régime des Fleurs and Santa Barbara Novella, and home goods by Flamingo Estate Organics and Miri Mara Ceramics. With the first Studio C concept store having opened earlier this year at Fashion Island in Newport Beach, this second edition is situated on the grounds of The Well in Summerland — an oasis of antiques, outdoor furniture and farming relics that are finding second lives as sculptures and furniture — the brainchild of Shane Brown of Big Daddy’s Antiques in Los Angeles, which services the interiors and landscaping needs of Beverly Hills and beyond. The Well Summerland, 2350 Lillie Ave., Santa Barbara.

 

July 15, 2020

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