Longchamp Makes a Bold Statement

The label’s new Longchamp LGP collection is available exclusively at its Los Angeles pop-up

In Partnership with Longchamp

 

The house of Longchamp has boldly taken the luxury brand monogram to new heights with the debut of its Longchamp LGP collection. Fusing the block-font graphics of the Bauhaus style with the eye-catching playfulness of Andy Warhol, the range’s inspired “Longchamp” print is emblazoned all over the French company’s iconic foldable nylon totes and travel bags, and new accessories that include sunglasses, belt bags, multiway pouches, backpacks, ultralight wheeled luggage cases and buttery-to-the-touch leather handbags. Ready-to-wear designs also boast the motif, among them a nylon puffer jacket, slip-on neoprene sneakers, sweatshirts, knits and more.

On the West Coast, the collection — first teased at the Parisian label’s New York fashion show in February — is available exclusively at the new 1,000-square-foot Longchamp LGP Pop-Up at The Atrium at Westfield Century City, open through June 21.

To celebrate LGP and the Los Angeles pop-up shop, Longchamp has teamed up with C to give away a limited-edition LGP handbag (valued at $655) to one lucky winner. Enter the sweepstakes now for your chance to claim the haute accessory.

 

May 23, 2019

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