Sun protection you actually feel good about wearing
Words by KELLY ATTERTON
It’s true, what FLEXPOWER cofounder Heather Vandenberghe says of their new entry into the suncare category: “The best sunscreen is one you’ll use every day.” But finding the perfect sunscreen can be difficult. We demand more from our sun protection than the usual unflattering white casts or heavy textures that leave skin feeling greasy or sticky. We want our SPF to be as refined and effective as the rest of our skincare routine — even pleasurable.
“FlexSun was created to be that sunscreen,” Vandenberghe says. “We spent five years perfecting all-natural sun protection that nourishes the skin.” Compatible with all skin tones, FlexSun makes its debut with two offerings: FlexSun Moisturizing Sunscreen Broad Spectrum SPF 30 and FlexSun Moisturizing Mineral Sunscreen Broad Spectrum SPF 35, which is 100% reef safe. These luxe formulations share edelweiss and green tea to combat free radicals, vitamin E to nourish and heal, and argan oil and squalene to moisturize. The scent-free, colorless products are also sweat- and water-resistant for up to 40 minutes. For maximum benefits, use them in tandem with other Flexpower lotions.
Flexpower has long been a cult brand among elite athletes, renowned for its soothing and healing properties. Customers have used its signature pain-relief lotions to feel good every day. “We are both proactive and reactive pain relief,” explains Rasheen Smith, cofounder and former UC Berkeley athlete. “Most pain relief is geared toward relieving discomfort while you’re experiencing it (which we do), but Flexpower Warm and Flexpower Soothe also prepare your joints and muscles pre-activity to help prevent pain from flaring up in the first place.”
Flexpower is committed to making feeling good an attainable goal for everyone. Smith sums it up beautifully: “Our commitment to developing topical innovations that help people feel better, that help people feel good, naturally extends to sunscreen.” It makes perfect sense. From $38, flexpower.com.
July 18, 2023.
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