Tory Burch Reimagines Her Beverly Hills Flagship

The space reflects the designer’s eclectic eye for furniture and decor from Swedish midcentury designs to French deco, Shaker minimalism, and Italian modernism

Words by THE C MAGAZINE EDITORS

 

Tory Burch's reimagined BH flagship

 

A trellis wrapped around Tory Burch’s three-story Rodeo Drive boutique heralds the space’s transformation, which has been very personal for the designer. For the reworked Beverly Hills flagship, she partnered with Curiosity design studio’s Gwenaël Nicolas and selected a mix of materials, including Brutalist concrete, stone, and hammered iron. She also commissioned plastered interior walls with a striated surface from Art Groove, the New York–based artist collective. A marble staircase with poured terrazzo inspired by Carlo Scarpa completes the shop’s structural additions, and the mix of furniture and decor reflects Burch’s eclectic eye. A mix of Swedish and French deco vintage pieces are combined with Italian modernist designs and minimalist Shaker furniture. Burch nods to her original Nolita store by using hues such as moss, rust, limoncello, and tobacco for rugs and textiles. Lighting includes a 1950s Lalique crystal chandelier and 1960s Murano glass fixtures. A trompe l’oeil painted floor in the elevator is an homage to Osvaldo Borsani’s marble foyer for Milan’s Borsani Villa, designed in the 1940s.

The boutique’s ground floor houses bags — including the line’s newest oval handbag, part of the Pierced collection — as well as the Balloon bag with a distorted T Monogram and the Eleanor box bag cast in metal. The shoe salon, where Twisted pumps and Reva ballet flats reside alongside new Reva mules, is on the second floor alongside Tory Sport lines, including attire for tennis and golf. Ready-to-wear and jewelry as well as a private VIP room are found on the third floor, where the Spring/Summer 2025 collection includes embroidered sequin swimsuits, color-blocked sweaters, and cascading asymmetric chiffon skirts paired with wraparound sunglasses and whimsical metal chandelier earrings shaped like an octopus. 366 N. Rodeo Dr., Beverly Hills, 310-274-2394; toryburch.com.

 

Tory Burch's reimagined BH flagship

 

 

 

May 12, 2025

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