Beauty Heroes Channels Its Genius Subscription Service Into an S.F. Outpost

The digital purveyor’s new store stocks high-performing skincare and makeup by beloved brands



Jeannie Jarnot, founder of Beauty Heroes — an online destination for clean beauty products with a subscription service that sends clients one full-size “hero” product each month alongside deluxe “sidekick” samples — has opened her first brick-and-mortar in Novato, her Northern California hometown.


Beauty Heroes features independent, high-end artisan brands that meet stringent ingredient standards, such as Vintner’s Daughter, Laurel Skin and Josh Rosebrook, as well as a section dedicated to zero-waste beauty and lifestyle products.

“We contribute 1 percent of top-line revenue to environmental causes like The Rainforest Alliance,” Jarnot explains. “We focus on helping our customers live lighter on the planet.”

817 Grant Ave., Novato, 415-895-1480.


Feature image: The new BEAUTY HEROES store.


This story originally appeared in the November 2019 issue of C Magazine.

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