How to Do Tom Ford Approved Eyes

Revealing Mr. Ford’s beauty secrets to his Fall/Winter 2020 catwalk looks



“Tom loves everybody looking very sexy,” said lead makeup artist Diane Kendal as she called out instructions to her team of makeup artists backstage at Los Angeles’ Milk Studios, the scene of Tom Ford’s Fall/Winter 2020 presentation on Friday, Feb. 7. “He likes that evening look where you’ve got makeup on, but it’s a little bit worn in.”


The hair, as with the collection, had an after-dark ’70s vibe made modern with a tight masculine twist. “It’s very simple but very graphic,” said hairstylist Duffy who was working on Gigi Hadid and Binx Walton in a cloud of Elnett hairspray. “The side parting is right into the corner of the hair and ends in a low fold rather than a chignon to create a very tight nape area.” Girls with short hair sported the same silhouette minus the tuck, while the addition of a feathered flower hair clip on the opposite side of the part lent a Studio 54 disco edge.

Nail technician Honey kept models’ nails short and a true nude as she matched the polish to each individual’s skin tone using Tom Ford Nail Lacquers in Pink Crush, Toasted Sugar, Black Sugar and Sugar Dune. “Nude is a classic: past, present and future,” she said. Skin coverage was also kept minimal: Ford’s new Shade and Illuminate Soft Radiance Foundation and a swipe from the Shade and Illuminate cream duo below and above the cheekbones accentuated the models’ jawlines. Even the lips were muted with foundation and clear lip gloss. “This look is all about the eye,” Kendal explained. “Tom loves an eye.”





1. Use foundation on the eyelid because it gives a really good base to blend onto.

2. Start by lining the eyes with the Tom Ford Espresso Eye Kohl Intense pencil into the contours of the eye: the crease, the lashline and the lower lashline. Then blend it around and out toward the temple with a brush.


3. Next use the copper and red shades in the Honeymoon Eye Color Quad palette to go over the pencil, setting it and giving that shimmer on the lid. Blend it right up into the brow so there’s no gap.

4. Set the lid with the gold pigment from the Nude Dip Eye Color Quad palette. Press it in with your fingers on the center of the eye for maximum color payoff and to make it pop. Slick a clear gloss (like Elizabeth Arden 8 Hour Cream) on top of the lid to catch the light.

5. Line the eyes with Emotionproof Dominateur Eyeliner very close to the lashes. Finally, curl the lashes and apply Emotionproof Mascara to both the top and bottom.


Feature image: Intense but neutral eyes were created by applying tone on tone of richly pigmented colors by TOM FORD BEAUTY. All photos courtesy of Tom Ford.


Feb. 10, 2020

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