The auctioneer and author shares with Hero Shop guests her method for commanding any crowd — and raising millions for nonprofits
Words by MARIE LOOK
On Thursday, April 25, renowned benefit auctioneer Lydia Fenet, who has enjoyed a 20-year career at famed auction house Christie’s, celebrated the debut of her new book, The Most Powerful Woman in the Room, at Hero Shop in San Francisco. There to help her co-host were Sabrina Buell, an S.F.-based art adviser; Becca Prowda, director of community affairs for Levi Strauss & Co.; Mariana Wall, managing director at Volcano Capital; and Emily Holt, owner of Hero Shop.
Fenet, who is based in New York City as Christie’s global head of strategic partnerships and has raised more than half a billion dollars for nonprofits, demonstrated at the event what she calls the “strike method” — her signature technique to command the attention of any room. Then, as notable guests such as Jill Karman, Katie Paige and Jessica Silverman looked on, the author read a few pages from her book, which elaborates on how she captures an audience time and time again and breaks down her revolutionary sales approach that has netted millions for charities around the world.
Feature image: Copies of LYDIA FENET’s new book on display at HERO SHOP. Photo by Jaime Borschuk / Drew Altizer Photography.
May 6, 2019