Giorgio Armani Opens A Rocky Mountain Pop-Up in Aspen

The world of Armani—from technical gear to après-ski designs for men and women, high jewelry, beauty and home accessories—converges inside its high-altitude ephemeral boutique

In Partnership With Giorgio Armani
Words by
Elizabeth Varnell


Fall/Winter 2020 Giorgio Armani Neve collection.


The fresh air and solitude of the great outdoors feels more vital than ever this winter, and so do the cutting-edge technical fabrics of EA7Giorgio Armani’s breathable sportswear for skiing and snowboarding—and Neve, the brand’s chic cashmere-and-wool performance line for men and women. Both collections, in addition to all aspects of the world of Armani, are now available at the Italian fashion house’s Aspen pop-up, a 3,350-square-foot boutique spanning two floors awash in snow-covered mountain motifs. Ready-to-wear designs, velvet ski suits, and deconstructed but defined jackets and pants hanging from ski lift and cable car fixtures that line the walls. In addition to Neve, the brand’s relaunched line of polished silhouettes replacing feather filling with quilted cashmere, and the bold urban sportswear of EA7, the shop includes the house’s beauty line, gifts, Armani/Casa and a selection of eveningwear and high jewelry.


(LEFT) La Prima in shearling available exclusively at the Aspen pop-up boutique. (RIGHT) The Giorgio Armani pop-up boutique in Aspen.


Fall/Winter 2020 Giorgio Armani collection.


Additional après-ski offerings inside the shop’s light blue and white interiors include an exclusive shearling version of La Prima—the storied bag inspired by the understated 90s original—available in black and tan. Women’s ready-to-wear designs in lush black velvet and floral patterns join men’s looks adorned with pinstripes and zigzags. Made-to-order services, an Armani staple, including knitwear, leather, and single or double breasted suits for men and women are also on offer – featuring customizable silhouettes, fabrics, colors, buttons and piping. The Giorgio Armani Aspen pop-up boutique will be open through March 31.

521 E. Hyman Ave., Aspen, Colo., 970-710-8183.


The Giorgio Armani 3,350-square-foot pop-up boutique in Aspen.



Nov. 24, 2020

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