From villa to veranda, as Chanel opens a boutique in Montecito, it rewrites the off-duty dress code
Photography by GRAHAM DUNN
Styling by CHRISTIAN STROBLE
Chanel began as a millinery in Paris, but its inimitable founder swiftly launched sportswear designed for seaside gatherings and beach excursions at her first Riviera shop in Deauville. Now the French fashion house has arrived in Montecito, on the Pacific Coast, where a seasonal boutique houses Cruise 2026 collection ready-to-wear, accessories, shoes, fine jewelry, and watches at Rosewood Miramar Beach, the private oceanfront resort. Knitted ensembles and suits join Coco Crush, No.5, and Camélia baubles and Permière Galon, J12, and Boy Friend watches inside the space designed with a palette of black, white, and beige evoking Mademoiselle Chanel. The setting, along an equally stunning stretch of Santa Barbara coastline, includes a serene outdoor garden and all the allure of an elegant escape. The Shops at Miramar, Rosewood Miramar Beach, 1555 S. Jameson Ln., Montecito; chanel.com.
Hair by HAYLEY FARRINGTON at Art Department.
Makeup by GINA BROOKE.
Models RAFAELLA KISTLER, ANABEL KRASNOTSVETOVA, and DUKE MAXWELL.
Set design by PETER GUERACAGUE at WSM.
Car courtesy of STEVEN SORIA, co-owner of @homermaker.
Portions of this story originally appeared in the 20th Anniversary 2025 issue of C Magazine.
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