The brand brings its exercise-activated beauty products to the West Coast
Words by KELLY ATTERTON
Exercise your visage at FaceGym, the London-based company making its West Coast debut in L.A. this fall. “Trainers” use their hands for FaceGym’s signature muscle manipulation techniques and employ a variety of high-tech tools depending on the “workout,” including electrical stimulation and radio frequency, to sculpt, tone and reduce puffiness.
With their newly launched Training Sticks collection, FaceGym is claiming its place at the forefront of the athletic-beauty category. “Products in the ath-beauty world have yet to produce skincare that is triggered by exercise, until now,” founder Inge Theron says. Applied before physical activity, ingredients in the sticks, such as Brazilian pink clay and spirulina, are motion-activated, triggered by heat and moisture produced by the skin during movement. Translation: The harder you work out, the more effective the products.
8490 Sunset Blvd., L.A.
Feature image: FACEGYM L.A. takes cues from the Noho studio, shown here. Photo by Yvonne Tnt.
This story originally appeared in the September 2019 issue of C Magazine.
Discover more BEAUTY news.
