Givenchy’s Rodeo Drive Update

The French fashion house’s Beverly Hills boutique is an architectural standout

In Partnership with GIVENCHY
Words by ELIZABETH VARNELL

 

 

Inside a Frank Lloyd Wright building designed in the same year Hubert de Givenchy opened his eponymous house in Paris, the French label is putting down roots on Rodeo Drive. The nearly 800-square-foot space, the line’s first West Coast flagship, was initially devised for multiple shops. Now that the French house has taken over, its plethora of collections will have designated spaces with separate entrances. Menswear for fall — including suits, shirts, and two styles of vulcanized boots created in collaboration with Oregon-based Bogs — are housed on one side. Women’s shoes (Shark Lock alert) and bags, including the new Antigona Cube in two small top-handled sizes, are on the other. A full range of women’s ready-to-wear looks is one level up in another distinct shop.

 

 

Inside, the high summer Givenchy Plage collection joins eveningwear, suits, cotton denim, and a preview of fall runway looks. Exclusive offerings in Beverly Hills include white leather Shark Lock Cowboy boots and a tonally similar Mini Antigona Lock bag. Soon to come in Wright’s newly reworked building are a VIP salon and an experiential area, among other spaces slated to launch in the new year.

Archival tiger print fabric from the house founder’s home covers stairs and upholstery and Givenchy tapped Victor Fuentes and Flora Chou — whose respective firms Lochte Architecture Group and Page & Turnbull worked on Wright’s San Francisco commercial building — to revitalize the space. Original diamond-scored concrete floors in Wright’s signature red are back, as are the white ceilings with the same pattern. Two fireplaces have reemerged and the architect’s preferred greenery and flowers are replanted outside. Atop it all, the house flag flies from a refreshed spire. 332 N. Rodeo Dr., Beverly Hills, 213-277-2991; givenchy.com.

 

 

 

September 11, 2024

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