News

Magazine archive
Why Amiri is the Hottest Brand in L.A.

How has Mike Amiri gone from dressing rock gods in a basement off Sunset Boulevard to creating California’s largest luxury brand? We spend the day with the LA native to find out what inspires his quintessentially L.A. aesthetic and his plans for going global.

ABOUT US

Since 2005, C Magazine® has been the leading luxury and lifestyle magazine and website on the West Coast. With unparalleled photography, insightful journalism and sophisticated wit, it is the arbiter of California’s taste and trends.

From Hollywood talents to art-world tastemakers to tech titans, each month we interview the leading lights who make this state the creative and entrepreneurial center of the country. Plus, there are our daily edits of the hottest openings, tables and tickets, as well as our coverage of the most glamorous events in what is the most stylish state in the USA.

SOCIAL

CuadroCuadro

C Publishing LLC 2026 © All Rights Reserved