C California Style

Sukhinder Singh Cassidy

by C California Style

Founder and CEO of Joyus, an online video entertainment network dedicated to shopping based in S.F., with offices in L.A. and NYC.

PHOTO: Carlos Chavarría.

PHOTO: Carlos Chavarría.

Résumé Formerly president of Asia Pacific and Latin America at Google, CEO of Polyvore, founder and SVP of business development of Yodlee, director of J.Crew Group and adviser to Twitter. 

Your big break Seven months after I arrived in Silicon Valley, I met the founders of Junglee. I joined, and in less than six months we were acquired by Amazon to become the first generation of Amazon marketplace working with other e-tailers. Less than a year after that, the founders of Junglee introduced me to five engineers with a startup looking for a business founder. That’s how I got to start my first company, Yodlee. 

Favorite app Hobnob, a brand-new mobile invite app that easily creates personalized event invitations on the go. 

Trend you’re observing Northern California’s obsession with Southern California, and vice versa, continues.

Industry hot topic Diversity in tech and why we’re lagging, despite being considered the world’s leading talent economy.

Women to watch Katrina Lake, the founder and CEO of Stitch Fix, who has reimagined the fashion experience online using data and personalization to create a new consumer obsession. And Yael Aflalo, the founder and CEO of Reformation, who has done a great job of building an online and in-store experience women love that’s vertically integrated with a great social following.

Biz-speak you’re guilty of overusing We need more leverage.

Phrase you’d like to ban The Uber of…

Best place to rub elbows You’ll always find an interesting conversation at the Village Pub in Woodside.