C California Style

Blue Crew

by C California Style

Los Angeles’ New Denim Trio

Exploring the balance between masculinity and femininity, Slvrlake Denim (slvrlake-denim.com)—founded by British husband-and-wife duo Gary and Louise Edgley following stints at Selfridges and Frame Denim—places soft, vintage-inspired denim at the core of its collection, whose worker jackets and frayed straight-leg jeans are inspired by Los Angeles. Almost two decades after its debut, Frankie B (fwrd.com) is morphing into “something for the modern L.A. girl—fashionable but understated, sexy but cool,” says new creative director Alaina Etue. For the relaunch, she’s designed a 20-strong collection encompassing cropped denim jackets, figure-hugging tank dresses and high-waisted jeans. After working together at Theory, Robin Chang and Luke Goldstein decided, in Goldstein’s words, “to use the resources at our disposal to create the best and most disruptive products possible.” The result is tech-meets-sustainability label Proof Collective (proof-collective.com), which is launching stain-proof, quick-drying jean jackets ahead of knits and denim pants.

Written by KHANH T.L. TRAN.