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C California Style

Bulgari's Save the Children ring, $420.
Bulgari flagship.
Zhang Ziyi.
Livia Firth.

Royal Treasure

by C California Style

Greek jeweler Sotirios Voulgaris departed for Rome, in 1881, and founded Bulgari three years later.

His Via Sistina shop gave way to a Via Condotti flagship that still houses a private room where Elizabeth Taylor and Richard Burton purchased many of her famous diamonds; and the 108-year-old location continues to dazzle with its newer Serpenti collection.

This past November, Hollywood heavyweights and Italian tastemakers mingled at the 16th-century Palazzo Pecci Blunt to toast the partnership between Bulgari and the Save the Children organization, which, in the last four years, has raised more than $20 million for the charity, much in part from the proceeds from Bulgari’s custom silver and ceramic rings. Local artist Fabrizio Ferri’s “Stop. Think. Give.” exhibition of photographs and videos was also on display throughout the villa. Via dei Condotti, 10, Rome; bulgari.com.

Written and edited by Jenny Murray
Photographs courtesy of Bulgari